Responsive website for desktop & mobile
• User research
• Conducting usability studies
• Accounting for accessibility
• Iterating on designs & branding
Figma, Adobe Illustrator
We connect creators with art lovers.
Artoday serves as an online platform empowering independent artists to display and sell their diverse range of artworks. It provides a website where art aficionados explore and acquire unique, handcrafted pieces directly from a global community of skilled creators, fostering profound connections between artists and enthusiasts who appreciate fine craftsmanship.
An ecommerce website for purchasing handmade arts and crafts from various independent artists.
In today's digital landscape, online shopping has become a norm, and many aspiring artists aim to establish small businesses. Consequently, buyers are in search of a user-friendly platform to effortlessly discover and purchase diverse artworks from various artists.
Develop a digital platform dedicated to empowering artists to sell their artwork, while offering buyers a seamless platform to make their purchases.
To comprehend user frustrations, needs, and preferences, I conducted comprehensive research involving interviews and user surveys for my project. The aim was to gain insights into users' experiences while purchasing arts and crafts online from various artists' websites. Throughout this research, a significant user segment emerged, comprising working adults and artists in search of a convenient platform for both buying and selling artworks.
I generated multiple wireframes for the desktop website, selecting the layouts most fitting for the homepage. After iterations, I finalized versions for both the desktop and mobile website homepages.
I remotely conducted a 20-minute unmoderated usability study with five participants based in Canada. Overall, after the unmoderated usability study. I found key insights that I can improve on for a better user flow.